sub-branding & wayfinding

Christ Place Church is big. So big that we have dozens (if not hundreds) of smaller brands to manage. As we grow to reach our target demographic so will our brands. Growing pains are a natural part of this process. This section was created in effort to alleviate some of those pains. By placing everything under the umbrella of our parent brand (Christ Place Church) and maintaining visual consistency we significantly reduce the likelihood of brand confusion and help keep the main thing the main thing. It is our hope that we learn to own these colors and systems and become passionate about building instant recognition!

A Place For You

Deep Lemon is our new here color. This is for any touchpoint that might occur in the way of a first time/new visitor experience. This color was chosen because it evokes happiness, it is inviting, and is indicative of those with an extraverted or social personality.

NexGen

Silver is our college/young adults color. This is for any touchpoint that might occur in the way of university and next generation groups. This color was chosen because it evokes academia, stability, and honesty.

Women

Blush is our feminine color. This is for any touchpoint that might occur in the way of women and girls. This color was chosen because it evokes levity, new life, and passion.

Grow in Ministry

Peach is our groups color. This is for any touchpoint that might occur in the way of community building outside of gathering in worship. This color was chosen because it evokes growth (like fruit), friendliness (peachy), locality and heritage (The Peach State).

Adults

Dark Gray is our adult age color. This is for any touchpoint that might occur in the way of coed adult events/groups and families. This color was chosen because it evokes neutrality, formality, and flexibility. **This color may be used as an accent color for primary branding as it is a neutral color.

behind the scenes

Black represents any process in which we need to fade into the background. This includes anything from creative to production to worship. It was chosen because it evokes mystery, power, consistency, and sophistication. **This color may be used as an accent color for primary branding as it is a neutral color.

Kids

Pale Yellow is our kids color. This is for any touchpoint that might occur in the way of guiding parents/families to childcare and kidz worship. This color was chosen because it evokes lightheartedness, friendliness (sunny disposition), and playfulness.

Men

Gold is our men's ministry color. This is for any touchpoint that might occur in the way of adult men and male centric events (such as Man Church). This color was chosen because it evokes the wilderness, genuineness (down to earth, and excellence (gold). *This color may be used as an accent color for primary branding as it points to our target male demographic.

Students

Cardinal is our students color. This is for any touchpoint that might occur in the way of middle and high school. This color was chosen because it evokes energy, spirit, and excitement. *Take special care not to replace our Antique Ruby with this as the colors are close in appearance.

Go in Mission

Dark Teal is our missional color. This is for any touchpoint that might occur in the way of sending and global focus. This color was chosen because it evokes life, fluidity, and refreshment.