COLOR PALETTE

Color is important. Studies show that colors can evoke strong emotional responses (both positive and negative.) When setting out to create our brand we knew that red was a non-negotiable part of who we are. Our crimson (antique ruby) is representative of the blood of Jesus and His unstoppable passion to bring the lost to Himself. Through color theory and careful consideration of practical usage (wayfinding, emotional response, target marketing, etc.) we landed on the rest of our palette. This combination of colors is aesthetically harmonious because it utilizes equations that predict the best mixture. It is important that these colors are never substituted for "close enough." For more information on ministry excellence see Brand Position (TBA).

Neutral Accents